Starting a new screen printing business is a great way to earn a good living for you and your family. Some people earn as high as six figures in their business, so the earning potential is there. Will the process be easy? Probably not. Will the process be worth it? Yes, definitely!
Before you start picking out different types of equipment, you should start by building a good business and marketing plan. Once you have a good foundation, picking the best screen printing machine for your business will be a no brainer. Let’s start by what type of products you will be printing.
Pick your Niche
The first thing you should do is pick a niche for your printing business. A niche is something that you specialize in for your business. In this case, it can be t-shirts, cups, cosmetic containers, kegs and growlers, stationary items, and even medical supplies. When you have a screen printing business, the sky’s the limit as to what you want to print.
When choosing a niche, it is best to check the market of your location, competitors, and the cost of supplies. You want to pick a speciality that will benefit those in your outreach. If you are only printing for locals, you need to see what they will be more willing to buy. You don’t want to pick a product that no one cares to buy.
Once you have picked a specialty, now it is time to discover your ideal target audience.
Discover Your Target Audience
A target audience or market is a group of people that you market your products and services to. This group of individuals are more likely to buy your product, based on you fully understanding what their needs are. When discovering your target market for your business, it is great to create personas that will represent your ideal customer as an individual.
Let’s say that you are printing t-shirts and you want to know who will be your ideal customer. The great thing about t-shirts is that everyone wears one. So depending on the type of t-shirts you want to print, your best clients starting out will be schools and other businesses.
The great thing about schools is that they are always doing events, and at most times, they are needing t-shirts for their staff and students. Reaching out to your local schools will be a great target audience.
If t-shirts aren’t your thing, you can venture into something else like drinkware. Depending on the type of cups you want to print, you can reach out to your local bars to see if they want custom shot glasses, or if they are in the market for printed growlers.
Whichever direction you choose, just make sure that your target audience is looking for your products and that you have all of the material you will need to get the job done.
Outsourcing materials can be as easy or daunting, depending on the type of products you choose to print. Depending on the size of your business plans, outsourcing from a wholesale market may be the best option for your business. Not only will you get more products for a certain amount of money, you will also get a better ROI (Return Of Investment) for your business.
Regardless of your screen printing business niche, you will be able to purchase most of your material through wholesale brick and mortar and online businesses. Make sure to do thorough research on the wholesaler to ensure that they are a legit business. Some companies are scamming customers, and/or sending material that is not of good quality.
Before making a big purchase, it is wise to request or buy a sample of a product. This way, you won’t waste any of your hard earned money on material that is not up to par with the standards of your business.
Finding a Location
Speaking of your business, you should also start looking for a place to rent. This could be a commercial space, or your home. Wherever you decide to conduct your business, it is best to think long term. If you are planning to produce a large amount of products, you will need a machine that can handle the demand.
When choosing a location, you also need to consider the size of the machine. You want to make sure that you will have enough room for your machine, as well as extra wiggle room for other equipment as well. That can be any display equipment, counters, cash registers, etc,…
Once you have a place in mind to start your business, now it is time to make it official.
Legalizing Your Business
There are many documents that are required to legally start your printing business. To help you get started, check out the U.S. Small Business Administration to see which license and/or permits you will need to get started. One of the most common licenses is an LLC. This is a state legal structure to protect your assets. There are other legal structures to choose from, depending on how you want to structure your business.
Sole proprietorship legally binds you with your company. Meaning that it does not protect your assets, so if anything goes wrong, you, your company, and your home are at big risk. Even though obtaining an LLC is more costly than a sole proprietorship, it is worth it in the long run. Just make sure you check with your state requirements before purchasing.
Speaking of state, you also should register for state and federal taxes by obtaining an EIN number through the IRS. This will allow you to file taxes for your business, open up a business account with a bank, and apply for insurance.
Lastly, check to see if you need any zoning permits for your space. While some state requirements vary, you will need a Certificate of Occupancy that will confirm that all zoning, building codes, and regulations are met.
If you are looking to conduct your business in your home, you must read your state requirements on home businesses. Most states require that the space is separate from the home, and has an enclosed area with at least 4 walls. You also want to make sure that your space has enough electrical power to operate your screen printing machine.
Equipment You Need
At this point, you are probably thinking, “where can I buy a screen printing machine?” While there are a lot of options available, you want to make sure that the best option is a precision screen printing machine.
Systematic Automation is the world’s largest screen printing machine manufacturing company. We offer everything you will need to produce the best screen printing products for all of your clients. With our machines, you will be able to print anything and everything you want from appliances, circuit boards, saw blades, sporting equipment, syringe barrels and more.
Depending on your specialty, you want to invest in the best equipment that will not only get the job done right every single time, but get the most products done in a short amount of time. Our machines will not only cut down production time, it will also cut labor. We make our automatic screen printing machines very user-friendly, with ongoing support to help you succeed.
With the right business plan, marketing plan, materials, location, legal documents, and equipment, you are bound to succeed in your screen printing business. Once everything is in place for you, you can start marketing to your target clients. Be sure to create a professional website, and social media if that is your thing, and make your business aware to the people that need your products the most.
If you need any assistance choosing the perfect screen printing machine, be sure to reach out to us anytime.